<h2><span style="font-weight: 400;"><b>Prop</b>er Headlines Matter</span></h2>
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</span><span style="font-weight: 400;"><img class="aligncenter wp-image-335 size-full" src="https://seoleads.io/wp-content/uploads/2017/11/newsletter-2123474_960_720.jpg" alt="Proper headlines can control the way your content is viewed." width="960" height="637" /></span></h2>
<span style="font-weight: 400;">"</span><span style="font-weight: 400;">One size fits all," is not something that we hear much anymore.  Everyone likes to get catered to a little bit more in today's world of business. Well, when it comes to writing headlines, there may be a way to cover SEO, social media, and websites all at once. There are several things to keep in mind to make sure everything is matched up on all of these different platforms and to take advantage of being picked up by the search engines.</span>
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</span><b></b>Goals and Audience</h2>
<span style="font-weight: 400;">These two areas come up time and time again in relation to headlines. It is important to be targeted and specific, but not too focused to where it doesn't hit on other searches on other platforms. Audience is also important. Don't try to broaden things to include everyone because if it is too general, you may end up missing your target audience altogether. Know who your customers are and how they might search for you.</span><span style="font-weight: 400;">
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<h2>Close Matches<span style="font-weight: 400;">
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<span style="font-weight: 400;">Making sure things are close matches are important. Remember, it is best the information is lining up in the headlines, content, and descriptions. This consistency will make it more relevant to those seeking it on any platform. The matches don't have to line up perfectly, but making sure things are close is vital. If things are off then it could cost your visibility in a major way. </span><span style="font-weight: 400;">
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<h2>Clear Headlines<span style="font-weight: 400;">
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<span style="font-weight: 400;">This may seem pretty straightforward, but it should not go overlooked. Make sure to be clear on what is going to be in the article and what the content is going to be about. When things are vague and are misunderstood the creator runs the risk of putting the information out there into the universe without eyes being drawn to it. In that case it's as good as not writing the piece at all if people aren't going to find it.</span><span style="font-weight: 400;">
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<h2>Be Socially Acceptable<span style="font-weight: 400;">
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<span style="font-weight: 400;">In the world of social media things don't always have to follow a concise pattern. Therefore, it is okay to also make a more general clickable link that may appeal to those that are reading in short spurts on Facebook or Twitter. You don't have to tell everything about the subject or be stingy on keywords here. In the end, it can still do the job of attracting eyes on a social media outlet.</span>

<span style="font-weight: 400;">Visit </span><a href="https://seoleads.io"><span style="font-weight: 400;">https://seoleads.io</span></a><span style="font-weight: 400;"> to start writing better and more impactful headlines. </span>