<h2><span style="font-weight: 400;">3 Mistakes to Avoid During Online Marketing</span></h2>
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<p style="font-weight: 400;">Sometimes we get wrapped up in the big picture of our business we miss out on some of the little, obvious, and important details that can change the complexion of our business. It is important to do daily, weekly, and monthly checks to ensure that your website, blog, social media pages, and business are in good hands. Here are several mistakes to avoid during online marketing.</p>

<h2 style="font-weight: 400;">Not Tracking ROI</h2>
<p style="font-weight: 400;">Your return on investment (ROI) is vital to the growth and sustainability of our business. Not tracking your ROI is like flushing money down the toilet. How are you supposed to know what is working and what isn't? Paying close attention to things like, traffic, leads and conversions are pieces to the ROI puzzle. You have to calculate the cost of doing business with the gains your business is gathering. This is critical for the vision and growth of your business.</p>

<h2 style="font-weight: 400;">Being to Broad</h2>
<p style="font-weight: 400;">Have you ever heard the saying, "you can't please everyone?" This is true when it comes to business as well. Therefore, your target audience can't be a broad sector like everyone with a smartphone, or everyone in the United States. While that would be nice if you could have all of those potential customers it is obviously impossible to cater to all of them. You can't make assumptions about certain people. You might be closing off from your intended audience. Do your research focus in on who is really going to want what you have. This will cut off the excess fat and connect you with the relevant leads that drive your business.</p>

<h2 style="font-weight: 400;">Cut Out Spam</h2>
<p style="font-weight: 400;">Nobody likes to be spammed. It is a waste of time for everyone. Sometimes it can be difficult to judge whether your email streams or continuous content is spam. However, you can go by the HER principle. Ask yourself is my email helpful, educational, and relevant. If it fits this mold then your customers are going to appreciate it and look forward to your correspondence in the future. If you are putting together random information about your business then you will find your emails in the Spam folder. It is wise to survey your recipients. Find out what they want to hear about. How regularly do they want updates? Allow them to give suggestions. Let them tell you the answers. You will give them them what they want and avoid irritating them.</p>

<h2>How can SEOleads.io help?</h2>
We believe in accountability and trackable growth. We do not require long-term contracts and our holistic approach to each client’s campaign ensures that your online presence is always growing. Let SEOleads.io partner with you to help your local business thrive at an affordable cost. Get started by getting your website graded!