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<p>Email marketing is effective when syndicating high quality content. We use a shortened version of your website content, in a newsletter format, and email it to your network. When folks open the email #1, they’ll get a follow up 2 days after.  This drives organic search by keeping users engaged, and produces leads or new customers. The goal is to increase the quality of what you're sending so it minimizes the amount of people who click "spam" and maximizes the folks who feel they've received a great user experience (and thus, will turn into potential conversions or leads). You can also include attachments in your <a href="https://docs.google.com/document/d/18rgR3BUX4DfKUalBLrpmQTh6A3ERRrT24LUP3FbWGU4/edit?usp=sharing">email marketing campaign</a>. </p>
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<h2 class="wp-block-heading">Email Marketing Tips</h2>
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<li>Newsletters are sent using content from the website, in short format.</li>
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<li>Users are given the option to “View Full Article” in the email.&nbsp;&nbsp;</li>
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<li>The follow up is meant to generate leads and drive recipients back to your website.</li>
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