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Have you ever wondered how certain webpages wind up on the first page of a Google search? It’s not by accident. Those companies, businesses, and services use web writers who are highly skilled in SEO or Search Engine Optimization. When used correctly, websites implementing <a href="https://razorrank.com/">SEO guidelines</a> quickly move up the search rankings.
<h2>What is SEO?</h2>
SEO or <a href="https://www.wordstream.com/blog/ws/2015/04/30/seo-basics" target="_blank" rel="noopener">Search Engine Optimization</a> is a tool web writers use to boost their search engine rankings. Keyword and location placement, readability, and bulleted lists help websites increase their website traffic.
<h2>Why is SEO important?</h2>
Website traffic is extremely important for your businesses. Without possible clients or customers visiting your website it becomes very difficult to remain relevant in an ever-digitized market. However, <a href="https://kitelytech.com/">SEO</a> is a strategy designed to drive website traffic to your business and allows you to connect with people directly searching for things your business or service offers.
<h2>How does SEO work?</h2>
Keeping in mind keyword placement, short and browsable paragraphs, and bulleted lists writers can <a href="https://www.searchenginejournal.com/4-content-techniques-that-will-improve-seo-sales/43460/#close" target="_blank" rel="noopener">optimize their websites for SEO</a>.
<h3>Keyword placement</h3>
Before writing, do your research. Make a detailed list of keywords that your business needs to promote. Think in terms of how someone searching the internet might think. If you’re writing a website for a business, its location and service must play a vital role in your keyword list. Make sure to naturally and strategically place keywords in the titles, headers, and text throughout the webpage. The more specific your keywords, the higher your website is placed on the search engine rankings.
<h3>Short and browsable paragraphs</h3>
Search engines, like readers, browse the first few sentences of paragraphs before determining to keep reading or to move on. The less content there is per paragraph the more users will continue to read. SEO paragraphs should be three to four sentences in length with strategic keyword placement towards the front of each paragraph. Make sure to end paragraphs with calls to actions when applicable.
<h3>Bulleted lists</h3>
These types of list combine both keyword placement and browsability making them versatile in SEO. For example, not only do bulleted lists break up your text from existing paragraphs making them more likely to be read, but they also list the points you most want to get across to your readers. Instead of using sentences and commas to separate lists, try using bullet points and watch your website climb the search engine rankings.

SEO is a simple strategy that writers can employee when writing web content. However, by finding the correct balance between keyword usage, short readable paragraphs, and strategically placed bulleted lists, your website can start to climb the search engine rankings.

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