Understanding who your audience is can go a long way as to how to market to them. Feel free to adjust the date range to see how your audience may change over time. Below the data you will find definitions for some of these terms.

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<strong>Affinity categories:</strong> Affinity categories are used to reach potential customers, to make them aware of your brand or product. These are users higher in the purchase funnel, near the beginning of the process.

<strong>In-Market Segment:</strong> Users in these segments are more likely to be ready to purchase products or services in the specified category. These are users lower in the purchase funnel, near the end of the process.

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<h3>If you would like to focus more on one of these segments that you are not as strong in, let us know on our next marketing call.</h3>