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<figure class="aligncenter"><img class="wp-image-1976 alignnone" src="https://seoleads.io/wp-content/uploads/2020/04/COVID-19-Resturant-and-Bar-Marketing.png" alt="COVID-19 Restaurant and Bar Marketing" /></figure>
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<h1 style="text-align: center;">Special Marketing Plan for Restaurants and Bars</h1>
<h1 style="text-align: center;">COVID-19 Marketing Strategies</h1>
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<p class="has-medium-font-size">The COVID-19 pandemic has drastically affected the restaurant and bar industries. We know many of you are still up and running and we are grateful for your extremely important help. In times of stress, people turn to food and beverages as a source of comfort so not only are you helping with basic nutritional needs, you’re helping with everyone’s mental health as well. The restaurants that are still operating or plan to reopen soon, still need marketing. We’ve come up with a special marketing plan that addresses a few key needs and helps present a path forward. </p>
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<h2 style="text-align: center;">Coronavirus Marketing Plan Overview</h2>
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<p class="has-medium-font-size">The first month, we will create a new COVID-19 page (optimized and informative), optimize and update your google my business page, and provide input and advice with one of our talented analysts.</p>
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<p class="has-medium-font-size">The second month (should you choose to continue) we start email marketing to your list, continue to post to and update google my business, make any updates to the Covid-19 page and provide feedback from data analysis from google analytics, search console, and other tools. </p>
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<h3 style="text-align: center;">COVID-19 Page / Post</h3>
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<p class="has-medium-font-size">Every restaurant in operation needs a page on their site that is explicitly about Covid-19 and answers all the questions their customers need and want to know. This page has a higher than normal likelihood of showing up in search results fast due to Google’s help. Chipotle has done a fantastic job with this. </p>
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<figure class="wp-block-image"><img class="wp-image-1966" src="https://seoleads.io/wp-content/uploads/2020/04/covid-19-page-post-1024x750.png" alt="" /></figure>
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<p class="has-medium-font-size">There needs to be a pop-up, banner, or button leading to this new page. It should be at or near the top of your home page. </p>
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<h3 style="text-align: center;">Local Search /  Google My Business</h3>
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<p><br />“<em>Google has </em><a href="https://searchengineland.com/google-to-show-which-local-businesses-temporarily-closed-in-search-maps-amid-coronavirus-outbreak-330756"><em>instructed retailers and local merchants to change their hours and descriptions</em></a><em>, as well as use Posts to communicate updates.” </em><br /><br /></p>
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<p class="has-medium-font-size">Your GMB profile is often the first thing a user finds when entering your business name in search. This needs to be accurate, be updated to let the community know your status.</p>
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<figure class="wp-block-image"><img class="wp-image-1967" src="https://seoleads.io/wp-content/uploads/2020/04/gmb-2-1-1024x750.png" alt="" /></figure>
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<p class="has-medium-font-size">There also needs to be posts made to GMB with relevant information. These posts often mirror the email marketing messages.</p>
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<p>&nbsp;</p>
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<h3 style="text-align: center;">Email marketing for Coronavirus</h3>
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<p class="has-medium-font-size"><a href="https://seoleads.io/what-is-an-email-blast/" target="_blank" rel="noopener">Email marketing</a> needs to be empathetic, to the point, and only containing necessary information. Things seem to change daily if not hourly. The customers on your email list need to know what’s happening and how you are adapting to the changes. </p>
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<p class="has-medium-font-size">These could be updates on specials, changes in menu, changes in pick up or delivery protocol, details about how your business is keeping everyone safe, and hopefully sooner than later special information on new dine-in protocols and guidelines.</p>
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<h3 style="text-align: center;">How Much Does This Cost?</h3>
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<p class="has-medium-font-size">Is price an issue? Let’s face it, we’re all under economic stress. Therefore, to help local businesses, we have cut our normal prices by 50% until the stay at home orders are lifted. We have also reduced our set-up fees to only cover the hours needed to complete the set-up. </p>
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<p class="has-medium-font-size">This plan just keeps our essential employees paid and doesn’t help with any of our normal operating expenses. </p>
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<p class="has-medium-font-size">No contracts. Month to month plans. We want to make this as easy for you as possible.</p>
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