It is always good to know where your traffic is coming from. This will give you a few ways of looking at where your traffic has come from.

Below the graph you will find some definitions of what some of the terms mean. Feel free to change the date ranges to see this data from other perspectives.

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<strong>Sessions:</strong> A session is defined as a group of interactions one user takes within a given time frame on your website. Google Analytics defaults that time frame to 30 minutes. Meaning whatever a user does on your website (e.g. browses pages, downloads resources, purchases products) before they leave equals one session.

<strong>Source:</strong> The Source is the origin of your traffic, such as a search engine (for example, google) or a domain (example.com).

<strong>Medium:</strong> The Medium is the general category of the source, for example, organic search (organic), cost-per-click paid search (cpc), web referral (referral).

<strong>(direct):</strong> Direct traffic is defined as URL’s that people either type in directly or reach via their browser bookmarks.

<strong>(not set):</strong> (not set) is a placeholder name that Analytics uses when it hasn't received any information for the dimension you have selected. The reasons for (not set) appearing as a dimension value vary according to the report.

<strong>(none):</strong> Google does not know where the user came from. Many times this stems from various privacy polices that hide a user's info.

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<h3><strong>If there are specific areas (cities, states, zip codes, organic, social media...) you would like to get more visitors from, ask us about it on our next monthly marketing call.</strong></h3>