<b>What is SEM?</b>

<img class="alignnone size-medium wp-image-213" src="https://seoleads.io/wp-content/uploads/2017/07/computer-767776_960_720-300x200.jpg" alt="SEM can be the key to gaining new clients." width="300" height="200" />

<span style="font-weight: 400;">Marketing comes in a number of different forms. It seems like there's a revolving door of new and exciting methods for everybody to try. Some methods are better than others, while some just need the right people behind them orchestrating everything behind the scenes. SEM encompasses a lot of marketing ideas that people use, or strive to use, on a daily basis.</span>

<span style="font-weight: 400;">SEM stand for (Search Engine Marketing) not to be confused with SEO (Search Engine Marketing). Think of of SEM as a big marketing umbrella and SEO is just a layer under that umbrella. SEM uses paid search ads to to generate more traffic through the web. </span>

<span style="font-weight: 400;">This may turn off some smaller businesses or individuals because they have to psy, but the benefits may end up being worth the sacrifice. SEM attracts new waves of customers, increases presence of multiple media outlets, and branch off into other ways or marketing and advertising. The customer would be getting plenty bang for their buck.</span>

Often times this advertising strategy focuses on a few areas including Pay Per Click (PPC) and Cost Per Click (CPC). This seems pretty self-explanatory, but the method behind it is much more involved. The actual placement of the ads are strategic and geared toward the target markets of the company. When the customer goes to search for something involving the company they can ensure that they being led to their site for a specific reason. The process isn't arbitrary. The SEM system takes into account things like target audience, targeting and organizing keywords, and writing focused and concise advertisements driving the customer right to you.

<span style="font-weight: 400;">One of the biggest hurdles for any company is to gain new leads. With SEM a lot of the heavy lifting is being done for you. However, that's no reason to grow complacent. The company still has to operate well and service the customer to the best of their abilities. The business also has to have people in charge over SEM. It's not like a “set it and forget it” concept. Just like any involved process someone needs to shadow and oversee it at all times. They have to monitor, alter, change and reorganize features so that it doesn't become stagnant. It's important to keep up with all of these things, because although the system is generally the same there may be little changes that need to be added, or fixed to maximize production across different search engines. </span>

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